About The Inventor

Craig Casey

The inventor of the Rear Up device was born in Western Australia and grew up working on remote sheep stations and farms. As as result, he possesses a natural intuition for solving real-time problems. His love of tinkering in the backyard shed brought him to a very much needed solution.

Craig wasn’t just a teenage farmhand. Whilst he fathered three children and did what most Aussie blokes do on weekends- fishing trips, barbecues, and AFL football games- he earned a living working on earth moving equipment in several locations around Australia. He has worked extensively with a variety of heavy vehicles for over 20 years, operating dump trucks in the domestic market as well as some of the larger equipment in Australia’s prolific mining industry.

Craig has seen, firsthand, the results of what can occur when a tipper truck with a raised body or tray meets with an overhead object. Raised truck beds can hit and seriously damage tunnels, bridges, walkways, overpasses, resource conduits, and electrical lines with often devastating consequences and human toll. Millions of dollars are lost in vehicle damage too.

He has a deep understanding of industry safety objectives, and was frustrated by why and how some accidents continue to happen all over the globe despite awareness, training, and implementation of systematic alarms and precautions. The number of documented ‘near misses’ is disturbing and many potential accidents go unreported.

Craig believed that surely there had to be a simple answer to a very expensive problem. Existing precautions seemed to be failing the world over, and every week yet another truck accident was appearing on google searches and news reports, often resulting is death and injury. Over the course of several years, his backyard tinkering resulted in the creation of an arbitrary device – makeshift but clever in design – and incredibly effective without the involvement of electronics, alarm systems, extraneous equipment or even the most common failing factor, the driver.

The device was then developed further and perfected so that it can easily be retro-fitted on vehicles of all shapes and sizes. After nearly 10 years of strenuous, impressively flawless market-testing in the mining industry in the most unforgiving environment in outback Australia, this patented device now enters the market for sale. 

Craig is passionate about helping others in a variety of ways. Improving and changing the way we look at safety and logistics can make huge changes for drivers and companies worldwide and the number of lives this device will save or protect is limitless. He continues to develop his ideas born of realtime experiences that require genuinely effective solutions.